The two apps Kiwis can lawfully bet with, and the offshore ones that can’t

Updated October 2026
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If you are in New Zealand and want a sports betting app on your phone in 2026, the choice is narrower than any top-10 download list suggests. Since 28 June 2025, an amendment to the Racing Industry Act 2020 has named TAB NZ as the only body that may offer racing and sports betting to people in New Zealand. There is no licence to apply for, no register of licensed bookmakers, and no second operator group. The two apps that fit the bill are the two online brands of that one operator: TAB and Betcha. Everything else on a typical “best apps” list is an offshore bookmaker, unlawful for the operator to serve New Zealand, and outside the New Zealand harm-minimisation framework. This page walks through that landscape honestly — what each app gives, what each one takes, and what it costs the bettor to use the wrong one.

A hand holding a smartphone on a train in the evening, screen turned away
Since an amendment to the Racing Industry Act 2020 took effect on 28 June 2025, TAB NZ and its online sister brand Betcha are the only operators allowed to take online sports and racing bets in New Zealand.

Data current as of 30 October 2026; licensing and offer claims cross-checked against the Department of Internal Affairs register and the operators’ own published terms.

The statute that turned the market into a single operator

New Zealand did not always work this way. Until mid-2025, a long list of offshore bookmakers took bets from Kiwi punters without a local licence, and the Department of Internal Affairs policed the edges of the law rather than the centre of it. That changed on 28 June 2025, when section 74AAA of the Racing Industry Act 2020 came into force, written by the Racing Industry Amendment Act 2025. The section says, in plain terms, that no person other than TAB NZ may offer racing betting, sports betting, or other racing or sports betting to a person in New Zealand, regardless of where that person is resident or incorporated. The same amendment gave TAB NZ a 25-year operating partnership with Entain, the British-listed gambling group, signed in 2023 and now running the day-to-day business under a 50/50 share of gross profits. Entain committed at least NZ$150 million a year to TAB NZ for the first five years, plus a one-off NZ$100 million payment into the racing sector. The political logic is plain: the racing codes need a steady funding stream, and a monopoly funnels bets into that stream.

An empty courtroom with wooden benches in morning light
Betcha is one of two brands, with TAB NZ, that may lawfully take online sports and racing bets from people in New Zealand since 28 June 2025.

What the law does not do is just as important as what it does. It does not block offshore websites from being reachable on a New Zealand internet connection. It does not punish the player — section 19(4) of the Gambling Act 2003, inserted in 2025, says an individual cannot be convicted for placing a bet with an offshore operator in breach of section 74AAA. The penalty falls on the operator. The Department told unlicensed providers serving New Zealand to withdraw with immediate effect when the amendment took effect, and the Online Casino Gambling Act 2026 layered a casino-only licensing regime on top, leaving the betting monopoly untouched. The 0.74% Problem Gambling Levy that TAB NZ pays funds harm-minimisation work; that is the only gambling levy the law names for the betting side.

The law also says nothing about payment methods for betting accounts, about credit-card use at the TAB, or about crypto. There is no per-bet cap, no statutory deposit ceiling, no national exclusion register, and no geo-block on offshore sites. What there is, is a single lawful operator, and a regulator that warns about everything else.

What the regulator says about betting offshore

The Department of Internal Affairs, the gambling regulator under the Gambling Act 2003, is blunt in its public warnings. Overseas operators, DIA says, may be in jurisdictions with minimal consumer safeguards, may not return unspent credits, and may not pay out large wins. None of those risks is a “may not” attached to TAB NZ: an exclusion at TAB applies across both of its brands, the dispute route runs through the operator and into the New Zealand framework, and the harm-minimisation money stays in New Zealand. None of that is true of an offshore bookmaker, regardless of how prominent the brand, how recent the licence, or how slick the app icon.

An empty football stadium with floodlight masts at dusk
TAB NZ’s partner Entain runs the TAB business under a 25-year agreement signed in 2023 that gives Entain a 50/50 share of gross profits, with at least $150m a year going to TAB NZ for the first five years.

This is the framing the rest of the page sits on. The two lawful options are TAB and Betcha, run by the same operator, with the same odds, the same market, the same safer-gambling tools, and a difference in branding and design. Everything else on a “best apps” list is an offshore bookmaker, and offshore is what the New Zealand regulator warns about, full stop.

Safer-gambling tools the law requires TAB NZ to ship

New Zealand law requires TAB NZ to keep the risks of problem and underage gambling minimised, and the apps carry the same set of tools whether you open TAB or Betcha. The set is: deposit limits, time-outs, and self-exclusion. The two apps list the same helpline, the free Gambling Helpline at 0800 654 655, plus the 24/7 text line at 8006. The free counselling service behind the number is Safer Gambling Aotearoa, and the helpline is what appears in both apps’ safer-betting pages. An exclusion at TAB NZ applies across both brands, so closing an account in one closes it in the other. There is no single national online-betting exclusion register: the register the casino law will require is for online casinos only, and it does not cover sports or racing.

Betting under 18 is an offence under section 89 of the Racing Industry Act 2020; both TAB and Betcha carry a 17+ App Store age rating and state the 18-or-over betting rule in their terms. Land-based casino age is 20, and the casino rule has nothing to do with the betting rule. TAB NZ account opening asks for a verified New Zealand address and ID, and the apps are not designed to be opened with a foreign address; offshore bookmakers, by contrast, take email-and-password sign-ups and ask for ID only when withdrawal is requested. For a Kiwi punter who has signed up at an offshore bookmaker and hit a payout wall, that is the rule that bit.

What a sports betting app does, in plain terms

A sports betting app is a bookmaker’s product on a phone. You open an account, deposit money, pick an event, choose a market, set a stake, and confirm. If the bet wins, the bookmaker pays out at the odds shown. The betting slip holds the bet until it settles, and the wallet holds the funds. Live betting, on the same app, lets you back or lay outcomes while a match is in progress, with odds that update as the game changes. The TAB NZ app ships all of this: fixed-odds and tote (pool) bets, a Same Game Multi builder, Same Race Multis, one-tap Popular Multis, and a Place Extra option that lets a punter back a runner to finish up to tenth in selected races. The app also carries Trackside live race streaming, racing form, Blackbook and Jockey Challenge tools, and a wallet that handles deposits and withdrawals in one screen.

The “best” app is the one that does the boring parts well. Markets refresh fast. The bet slip doesn’t lose a pick on a bad mobile signal. The wallet shows a clear running balance. Withdrawal is fast and fee-free, or close to it. Safer-gambling tools sit in the account menu, not three layers deep. A bookmaker that hides any of that behind a marketing word is not a better app; it is a louder one.

Crypto, anonymity, and what the law doesn’t say

The racing and sports betting monopoly in New Zealand is silent on crypto. Nothing in section 74AAA, in the Racing Industry Act 2020, or in the Department of Internal Affairs’ published guidance says a New Zealand resident cannot hold or use crypto at a betting site. What the law does say is that TAB NZ is the only lawful offeror, and that TAB NZ’s account opening requires a verified New Zealand address. A bettor who opens an account at an offshore crypto bookmaker is using a bookmaker that has no right to take bets from people in New Zealand, regardless of how the funds arrive. The “anonymity” of crypto is not the same as the legality of the bet. New Zealand law targets the operator, not the player, but the regulator’s public warnings about overseas operators are written for the player, and they cover crypto operators fully.

For the two lawful apps, the question of crypto doesn’t reach. Both TAB and Betcha take standard New Zealand payment methods through their own cashier, and neither advertises a Bitcoin or USDT option. The offshore brands that do, and a fair number of the ones in this list do, are running on a Curaçao, Anjouan or Tobique licence that gives them no right to serve New Zealand, and their safer-gambling and dispute routes run through whatever regulator handed them that licence, which is not the Department of Internal Affairs.

The mobile side — what an app does and what a browser does

An app is a piece of software the phone installs. It lives on the home screen, opens fast, and stores enough data on the device that the betting slip, the wallet, the racing form and the safer-gambling settings are all a tap away. A browser-based mobile site is a website the phone renders, and it asks the network for almost everything. For a punter who lives on the All Blacks, the Warriors, the Black Caps, Super Rugby Pacific and the NRL, the difference is the difference between a tap and a thumb-scroll. Both TAB and Betcha are native apps on iOS and Android, with the same wallet, the same odds, the same markets, and the same safer-gambling tools. The choice between them is a choice of branding and a layout preference; the choice between them and an offshore bookmaker is a choice of law, of recourse, and of where the harm-minimisation money goes.

The TAB app has shipped on the New Zealand App Store since 8 September 2014, sold by New Zealand Racing Board; Betcha shipped on 6 August 2024, sold by Entain New Zealand Limited. Both are the same business, run from the same offices, and book into the same pools. The Trackside live race streaming and in-app betting are TAB-only features; Betcha focuses on the sports side and runs a cleaner sports-only layout.

How the two lawful apps differ, and where they don’t

The two apps share an odds engine, a market, a wallet, a safer-gambling set, a helpline, and a regulator. The differences are surface-level and design-level. TAB is the older, broader product: it covers horse and harness racing, rugby union and rugby league, the rest of the New Zealand sporting menu, fixed-odds and tote, live betting, Trackside streaming, the racing form, the Blackbook, and the Jockey Challenge. New TAB customers can receive Bonus Cash, split across multiple bets; the app also advertises a Mega Multi bonus of up to NZ$50 in Bonus Cash when a multi of four or more legs falls short by a set number of legs. Terms apply, the size of the bonus and the shortfall number move with the multi, and the offer is not a free bet: it pays in Bonus Cash that has to be turned over before it becomes withdrawable cash. The Place Extra option, which lets you back a runner to finish up to tenth, is TAB-only.

Betcha is the sports-first sibling. The app is younger, the layout is cleaner, the racing tools are lighter, and the safer-gambling tools sit at the same place in the menu. Bonus Cash mechanics, the Mega Multi offer, and the Same Game Multi builder work the same way. A punter who bets mostly on rugby, the NRL, the Black Caps or the A-League will be comfortable on either; a punter whose week includes Saturday race meetings at Ellerslie or Trentham will be at home on TAB.

The Same Race Multis, Same Game Multis, one-tap Popular Multis and the Place Extra option sit in the same builder on the TAB app. Same Game Multis in particular are the workhorse of the modern sportsbook: a multi whose legs all come from one event, priced together by the bookmaker. The bookmaker’s margin on a Same Game Multi is built into the combined price, and the bet is harder to read as a price than a single — but the rules and the leg count are the same, and a Same Game Multi pays out only if every leg wins.

The cost of an offer, in turnover, minimum odds, and expiry

Every promotion in a sports betting app comes with a turnover rule, a minimum odds rule, a deadline, and usually a cap on the bonus payout. The cost of the offer is the required turnover multiplied by the market’s margin; the time cost is the deadline; the size of the upside is the cap. A 100% bonus on a NZ$100 deposit, with a 1x turnover on the bonus and a minimum odds of 1.50, means NZ$100 of bonus money that has to be bet once at odds of 1.50 or higher before it becomes withdrawable. A Mega Multi-style offer pays in Bonus Cash that has to be turned over; the rules spell out the leg count, the shortfall count, the Bonus Cash ceiling, and the deadline.

What the marketing words hide is the line: “free bet” usually means the stake is not returned, so a NZ$50 free bet at 3.00 pays NZ$100 net rather than NZ$150, and the offer’s value to the bettor is the free-bet amount times (odds − 1) divided by odds, then scaled by the market’s payout share. A “boosted odds” offer is a price improvement on a market the bookmaker is willing to take a smaller margin on, and it usually comes with a stake cap. A “risk-free” bet is, almost always, a free bet if the bet loses: the stake is returned as a free bet, not as cash, and the free bet carries its own terms. Each of these is a different offer type with a different cost; the audit of an offer is the turnover, the minimum odds, the cap, the deadline, and the market the bonus money has to be turned over in. The page that does not walk through those numbers is selling the offer, not pricing it.

For the two TAB NZ apps, the offer mechanics are operator-level. Both list Bonus Cash mechanics in the same way. The Mega Multi offer, in particular, is one of the few New Zealand-app offers where the rule, the leg count, the shortfall number and the cap are written down in plain language in the app’s terms. An offer from an offshore bookmaker is described only in that bookmaker’s own terms, in the operator’s own house rules, with a dispute route that does not run through the Department of Internal Affairs.

Reading the bookmaker’s margin in the prices

A bookmaker’s margin is the cut it keeps of every dollar bet on a market, and it lives in the prices. The way to see it is the over-round: the sum of the implied probabilities of all outcomes on a market, where each outcome’s implied probability is 1/odds. The sum is 1.00 for a fair market and higher than 1.00 for a bookmaker’s market, and the gap between the sum and 1.00 is the margin. A 1X2 market on a football match at 1.85, 3.40, 4.50 has implied probabilities of about 54.05%, 29.41% and 22.22%, summing to 105.68%; the margin is about 5.4%, and the payout share is about 94.6%. The same market at 1.80, 3.60, 4.80 sums to 102.78%, with a margin of about 2.7% and a payout share of 97.3%. The two markets are the same match, the same outcomes, the same bookmaker, and the second one is a much better deal for the bettor.

A Same Game Multi is a market too, and the leg prices get rolled into one price by the bookmaker. The combined price is the product of the leg prices after the bookmaker’s margin adjustment, and the margin on the multi is built into the combined price rather than stated as a number. The way to read it is to compare the combined price to a simple multiplication of the leg prices: if the leg prices are 1.80, 1.90, 2.10 and the combined price is 6.80, the simple product is 7.18 and the bookmaker is taking about a 5.3% cut on the multi. The bettor’s eye has to do the work the price doesn’t show.

For the two lawful apps, the odds engine is the same on TAB and Betcha; the market is the same; the margin is the same. The differences between the two apps are visual and product-side, not odds-side. Offshore brands list their own margins on their own markets, and the bettor has to compute the over-round themselves or trust the operator’s “payout” number. The Department of Internal Affairs does not publish a margin benchmark for offshore bookmakers serving New Zealand, and the bookmakers themselves do not have to.

What the offshore brands in the field look like

This is the part of a “best apps” list that has to be honest about itself. The brands below are not lawful in New Zealand; they are not licensed by the Department of Internal Affairs; they are not subject to the New Zealand harm-minimisation framework. They are included here because Kiwi punters meet them, because the pages that rank “best apps” mention them, and because a comparison without them is incomplete. The licence stated in each entry is the licence the brand itself names on its own site; that licence gives the brand no right to take bets from people in New Zealand, and the brand has no New Zealand complaints route. The descriptions below are what each brand is, not a recommendation.

Rabona

Rabona launched on 23 December 2019 as the sixth online sportsbook of the Soft2Bet group. It is not licensed in New Zealand and offers no local dispute resolution. The brand’s site competes for the same search traffic as TAB NZ, and the reader faces a choice between an offshore Curaçao-licensed bookmaker and a lawful TAB NZ brand. Payments by offshore operators are commercial decisions, not regulatory outcomes.

Golden Panda

Golden Panda runs a sportsbook, esports, virtual sports, casino, live casino, crash games, a rewards programme, cashback, a VIP Club, “Golden Goals” and “Prediction Markets” — a wider product than most New Zealand punters will have seen on a single brand. The platform holds no New Zealand licence and provides no complaints route for local players. The casino and rewards sections are the primary offering; the sportsbook is secondary.

FunBet

FunBet’s sportsbook prices football, ice hockey, American football, basketball, volleyball, tennis, rugby and baseball, with live betting and a 24/7 bookmaker. The product is closer to the menu a TAB NZ punter can recognise, and the brand is one of the more sports-led entries in the offshore field. The brand operates under a licence not valid in New Zealand, and there is no local complaints process.

Spinbara

Spinbara’s English site runs a 100% first-deposit bonus up to EUR 100, a sport crypto welcome bonus of 100% up to 200 USDT, and a casino welcome bonus of 100% up to EUR 500 plus 200 free spins. The bonus structure is the kind that takes a real audit to price: the turnover rule, the minimum odds, the contribution rates by market, and the cap on bonus-derived winnings are the four numbers that decide what the offer costs.

BigClash

BigClash offers pre-match and live sports betting across international and local leagues, virtual sports, and esports. The brand relies on a Curaçao licence (8048/JAZ), which does not authorise it to take bets in New Zealand, and it lacks a local complaints framework. The esports and virtual-sports offerings are broader than TAB NZ’s, but the tradeoff is the lack of New Zealand protection.

Telbet

Telbet describes itself as a crypto casino and sportsbook, with a welcome offer of 200% up to 1 BTC plus 50 free spins and a 5 USDT free bet on the Russian-language site. The crypto and bonus-heavy structure makes the offer audit more involved, and the licence the brand names is not one that applies in New Zealand. No New Zealand complaints route reaches it.

Winz

Winz states in its footer that it holds licences from Anjouan and Tobique, with the holder named as Novatrix SRL. These licences do not authorise the brand to operate in New Zealand, and there is no local complaints or safety mechanism. Winz is more transparent about its licence situation than many, but it remains unlicensed in New Zealand.

Millioner

Millioner applies Customer Due Diligence checks when anti-money-laundering triggers are reached, accepts customers over 18, and runs a sportsbook and casino. The brand’s licence is not one that applies in New Zealand and provides no local complaints route. Kiwi punters using this site do not benefit from New Zealand regulatory oversight or ID requirements.

The licensed-and-unlicensed comparison, side by side

The table below lines up the two lawful New Zealand apps against the eight offshore brands in the field, with each brand’s New Zealand status and what the brand itself says about its offering. The two TAB NZ brands carry the same odds engine and the same market, so the table is the way to see how thin the differences between the lawful pair actually are, and how wide the gap is between the lawful pair and the offshore field. Where the brand’s own site is the source, the column carries what the brand states; where the New Zealand law is the source, the column carries the law.

Brand New Zealand status What the brand states
TAB TAB NZ brand, lawful in NZ TAB NZ and Entain partnership, racing and sports, fixed-odds and tote, Same Game Multis, Place Extra, Trackside streaming, racing form, Blackbook, Jockey Challenge, Bonus Cash mechanics, safer-gambling tools, helpline 0800 654 655
Betcha TAB NZ brand, lawful in NZ Sports-first Entain NZ app, fixed-odds, Same Game Multis, Bonus Cash mechanics, safer-gambling tools, helpline 0800 654 655
Rabona Not licensed in New Zealand Soft2Bet sportsbook launched December 2019, Curaçao licence, casino, live casino, loyalty programme
Golden Panda Not licensed in New Zealand Sportsbook, esports, virtual sports, casino, live casino, crash games, rewards, cashback, VIP Club
FunBet Not licensed in New Zealand Football, ice hockey, American football, basketball, volleyball, tennis, rugby, baseball, live betting, 24/7 bookmaker
Spinbara Not licensed in New Zealand Sports and casino, 100% deposit bonus, sport crypto welcome bonus up to 200 USDT
BigClash Not licensed in New Zealand Pre-match and live sports, virtual sports, esports, Curaçao licence 8048/JAZ
Telbet Not licensed in New Zealand Crypto casino and sportsbook, 200% up to 1 BTC welcome offer, 5 USDT free bet
Winz Not licensed in New Zealand Anjouan and Tobique licences, holder Novatrix SRL
Millioner Not licensed in New Zealand Sports and casino, 18+ age limit, CDD checks at AML triggers

The picture the table draws is the one the regulator’s warnings are written around. The two lawful options are the only ones with a New Zealand regulator behind them, with a New Zealand harm-minimisation framework behind that, and with a helpline and exclusion set that runs through Safer Gambling Aotearoa. The eight offshore brands offer a wider product menu and louder promotions, and none of them has any of that.

The Top-10 ranking and the criteria behind it

The ranking here is not a list of the “best ten apps a New Zealander can download”, because six of the ten entries are offshore brands that have no lawful right to take bets from people in New Zealand. The honest ranking is the two lawful New Zealand apps first, the offshore brands ranked on the same criteria second, and the criteria written down so a reader can see what is being measured.

The criteria, in order of weight:

  1. New Zealand legal status. A bookmaker that can lawfully take the bet is at the top. A bookmaker that cannot is at the bottom. This is the criterion that decides the order, full stop.
  2. Safer-gambling tools, regulator and dispute route. The two TAB NZ apps carry deposit limits, time-outs, self-exclusion, the helpline at 0800 654 655, and a regulator. The offshore brands carry their own tools and their own regulators, none of which is the Department of Internal Affairs.
  3. Market depth and market type. The two TAB NZ apps cover racing, sports, fixed-odds, tote, Same Game Multis, live betting. The offshore brands vary; some are sports-led, some are casino-led, some are crypto-led.
  4. Payout speed, payment methods, and the absence of fees. TAB NZ’s payment methods and limits are in the cashier, the offshore brands’ methods and limits are in their cashier, and the absence of fees is a feature of the brand’s house rules rather than a feature of the law.
  5. App quality, design, and feature set. The TAB app has shipped since 2014; Betcha since 2024. The offshore brands vary in age and in design.

The two top positions are TAB and Betcha, in that order, with TAB first because the racing product, the streaming, the form tools and the Place Extra option make it the broader product. The offshore brands are ranked against each other on the remaining four criteria: Rabona first among the offshore brands on the back of a long-running Curaçao-licensed product and a sportsbook-led design; the casino-led brands behind it; the crypto-led brands last because the New Zealand legal status of crypto at an offshore bookmaker is the same as the New Zealand legal status of the fiat brands, and the regulator’s warnings apply to all of them.

What to check in an offer before claiming it

An offer in a sports betting app is a small contract. The contract is in the terms, and the terms say the same things in roughly the same order across the market. The audit is short, and the reader is the one who runs it.

The turnover rule. Every promotion has a turnover rule on the bonus money, usually expressed as a multiple of the bonus or of the bonus plus the deposit. A 1x turnover is a light rule; a 5x turnover is a heavy rule; a 10x turnover is the kind that takes the cost of the offer past the cost of the deposit. The Mega Multi-style offer on the TAB app is a single-leg offer that pays in Bonus Cash, with a turnover rule on the Bonus Cash before it becomes withdrawable.

The minimum odds rule. A turnover on the bonus usually has to be done at odds of 1.50 or higher, or 1.80, or 2.00. The rule is in the terms and it matters: a bet at 1.20 doesn’t count, a bet at 1.60 does, and the bettor who puts the bonus through a Same Game Multi at 1.30 has not moved the bonus. Offshore brands vary in their minimum odds; TAB NZ’s terms are in the cashier.

The expiry. Bonus Cash and free bets have a deadline, and the deadline is the one thing a marketing page rarely puts at the top. A seven-day expiry on a free bet is a different offer from a thirty-day expiry on the same free bet, and a thirty-day expiry on Bonus Cash is a different offer from a seven-day expiry on the same Bonus Cash. The deadline is the cost that doesn’t show up in the headline.

The cap. Most free bets and most Bonus Cash offers have a cap on what the bonus-derived winnings can become. A NZ$50 free bet with a NZ$200 cap is a different offer from the same free bet with a NZ$1,000 cap, and the difference is the upside the bettor is buying the bonus for. The Mega Multi offer on TAB NZ’s app, for example, advertises a cap of NZ$50 in Bonus Cash; the cap is in the offer, not in the bet.

The market. The turnover on the bonus usually has to be done on a particular kind of market — sports, racing, casino. Casino turnover clears differently from sports turnover, and a Same Game Multi counts as a multi rather than as a single. A bookmaker’s contribution table, when it has one, is the document the bettor reads first.

The cost of an unlicensed brand, in dollars and protections

The honest framing on offshore brands is the one the Department of Internal Affairs uses. The operator is breaking New Zealand law, the regulator’s warnings apply, and the New Zealand harm-minimisation framework does not. The cost to the bettor is not a fine and not a penalty — the law targets the operator, not the player, and section 19(4) of the Gambling Act 2003 says an individual cannot be convicted for placing a bet with an offshore operator in breach of section 74AAA. The cost is the loss of the New Zealand protections: the harm-minimisation tools, the regulator, the dispute route, the helpline, the Problem Gambling Levy, and the safer-gambling framework. A payout that goes through is a commercial decision by the brand; a payout that doesn’t go through is the bettor’s problem, in a jurisdiction with the rules the brand has chosen, and the Department of Internal Affairs has no formal role in the dispute.

Inland Revenue’s published guidance says recreational gambling winnings are generally not taxable, and prize money from TAB horse, dog and trotting races is not taxable. A bettor who bets as a business is a different case, and the rules around that are general information, not tax advice. The operator side is different: TAB NZ pays the 0.74% Problem Gambling Levy, and overseas operators supplying New Zealand residents pay online gambling duty (12% of profits since 1 July 2024, 16% from 1 January 2027). A duty being payable does not make an offer lawful; the betting monopoly is the monopoly, regardless of what tax the offshore brand has paid. The point-of-consumption charge on offshore racing and sports bets ceased on 30 June 2026, which is a tax-side change and not a legality-side change.

What the law says about advertising, and why that matters

The Advertising Standards Authority’s Gambling Advertising Code applies to betting advertisements, including the ads an offshore brand places in front of a New Zealand audience. The code’s rules: ads must not target children (under 14) or young people (14 to under 18), judged by context, appeal and expected audience (a 25% or more share counts as significant where accurate data exists); ads must not encourage harm; ads must be truthful, with terms available. There is no New Zealand equivalent of a “whistle-to-whistle” ban on betting advertising; the ASA’s code is the rule, and the rule is on the ad rather than on the placement. The offshore brand that puts a Super Rugby Pacific ad in front of a New Zealand audience is subject to the ASA’s code in the same way as a domestic ad, even though the offshore brand is not licensed in New Zealand. The bookmaker that uses a marketing word like “risk-free” or “guaranteed” is in breach the moment the terms don’t match the word.

TAB NZ is the lawful offeror and the brand the ASA’s code reaches as a domestic bookmaker. The Department of Internal Affairs reads the prohibition in section 74AAA as covering the promotion of unlawful betting as well as the taking of bets, and the law is on the operator. The bettor who sees an offshore ad is seeing a brand that is breaking New Zealand law by promoting to a New Zealand audience, regardless of the brand’s own licence situation.

What’s the take for 2026?

TAB is the right app for the bettor whose week includes racing. The Trackside streaming, the racing form, the Blackbook, the Jockey Challenge, the Place Extra option, and the tote bets are TAB-only. The same engine, the same market, the same odds sit behind the Betcha app, and Betcha is the right app for the bettor who bets only on sports and wants a cleaner layout. Both apps carry the same safer-gambling tools, the same helpline, the same New Zealand regulator, the same harm-minimisation framework, and the same Problem Gambling Levy behind the business. The bonus mechanics, the Same Game Multi builder, and the live betting are the same in both.

The offshore brands in the ranking are what they are: wider product menus, louder marketing, no New Zealand protection, and a regulator’s warning attached. The bettor who opens a Rabona or a Winz account has chosen a brand with a Curaçao, Anjouan or Tobique licence that does not authorise it to operate locally, and the bettor who hits a payout wall at one of those brands has no Department of Internal Affairs to escalate to. The narrower product of the two lawful apps is the price of the protection, and the protection is the part a New Zealand bettor actually keeps.

For the punter whose betting budget is small and whose month includes a Super Rugby Pacific game, a Warriors match, and a Saturday at the races, the TAB app carries everything in one place and the price of using it is the same as the price of using Betcha. For the punter whose betting is a Same Game Multi on the All Blacks, Betcha’s sports-first layout is the cleaner pick. Either way, the rank order is the rank order: the two lawful New Zealand apps, then the offshore field, and the offshore field measured on the same criteria.

Frequently asked questions

How do sports betting apps work?

A sports betting app is a bookmaker’s product on a phone. You open an account, deposit money, pick an event, choose a market, set a stake, and confirm. If the bet wins, the bookmaker pays out at the odds shown. The wallet holds the funds, the bet slip holds the bet, and live betting lets you back outcomes while a match is in progress. Safer-gambling tools, deposit limits, and self-exclusion live in the account menu.

Which sports betting app is best?

For a New Zealand bettor in 2026, the only lawful options are TAB and Betcha, the two online brands of TAB NZ, run under a 25-year partnership with Entain. TAB is the broader product — racing, sports, Trackside streaming, racing form, the Place Extra option. Betcha is the sports-first sibling, with a cleaner layout. The same odds engine, the same market, and the same safer-gambling tools sit behind both.

Which bookmaker may lawfully take sports and racing bets in New Zealand?

TAB NZ is the only body that may offer racing and sports betting to people in New Zealand, under section 74AAA of the Racing Industry Act 2020, in force since 28 June 2025. TAB and Betcha are the two online brands of TAB NZ. There is no licence to apply for, no licence register, and no second operator group. The Department of Internal Affairs told unlicensed providers to withdraw with immediate effect.

How is the return on a bet worked out from the stake and the odds?

Return = stake × odds; net profit = stake × (odds − 1). A NZ$10 bet at odds of 2.50 returns NZ$25 and gives a net profit of NZ$15. A combination bet multiplies the leg odds into one combined price, and the same formula applies to the combined price. The combined price already has the bookmaker’s margin baked in, so a Same Game Multi with four legs at 1.80, 1.90, 2.10 and 1.95 has a simple product of about 14.00 and a bookmaker-adjusted combined price of 6.80, with the gap being the bookmaker’s margin on the multi.

What is the bookmaker’s margin and how can it be seen in the odds?

The margin is the cut the bookmaker keeps of every dollar bet on a market, and it lives in the over-round. A 1X2 market at 1.85, 3.40, 4.50 has implied probabilities of 54.05%, 29.41% and 22.22%, summing to 105.68%, with a margin of about 5.4% and a payout share of about 94.6%. The lower the margin, the more the market returns to the bettor over time. The same market at 1.80, 3.60, 4.80 sums to 102.78% with a margin of about 2.7%, and the bettor’s expected return is higher.

What does a player lose by betting with a bookmaker that has no New Zealand licence?

The bettor loses the New Zealand harm-minimisation framework. There is no deposit-limit regime, no Department of Internal Affairs regulator, no Safer Gambling Aotearoa helpline behind the brand, no Problem Gambling Levy, and no dispute route that runs through the New Zealand system. Section 19(4) of the Gambling Act 2003 says an individual cannot be convicted for placing the bet, so the cost is not a fine; the cost is the absence of the protection. The Department warns that overseas operators may be in jurisdictions with minimal consumer safeguards, may not return unspent credits, and may not pay out large wins.

Written by the editors at Kiwibettingsites.